Project Description

Business Development and Marketing for The Petroleum Press

The Petroleum Press (www.thepetroleumpress.com) is a site that provides news and information about how economic and political policies affect petroleum prices. The site was redesigned in 2016 and many tools were integrated into the site to create a powerful blog that allows users to post content, as well as a searchable online database for Oil & Gas products and services.

Our Work for The Petroleum Press

Since we have only begun to work on The Petroleum Press site, the work involved in the marketing and business development is categorized as a Business solution. Our work includes, but not limited to the following:

Business Development and Marketing:

  • Google Analytics installation for business metrics
  • Social Network integration such as Linkedin, Facebook, and Twitter
  • Highly-targeted Facebook and Google Ads to drive repeat visits from people in the industry

Technical:

  • Sitemap integration for Google Webmaster Tools
  • Ensure proper site operation and optimized searches through Google Webmaster Tools
  • Login Security
  • Contact Form integration with Support / Sales Email

Design:

  • A powerful and robust site that provides a wide-array of functionality
  • Premium design and customization for a professional look
  • Optimization of images for fastest loading of page to improve search ranking